If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image. We have all experienced this. Automatic hotlines never leading to answers, customer services ignoring us, expensive hotlines forcing you to pay to complain, emails never receiving any answer, people sending you from a department to another constantly asking you to repeat your story Recently, I have experienced what might have been the worst customer service experience I ever had.
Mar 11th, Last update Case Study Tips: Interview Questions Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky.
Like other aspects of your content marketing, case histories seem overwhelming. How to Write a Case Study At its most basic level, a case study is a success story, and the most powerful success stories clearly show before and after situations and results. Follow these steps to write a winning case history outline, then use the case study interview questions to flesh out each section.
Describe the problem your customer or client had. Talk about specific pain points, their struggle to make things work, and what led to the decision to find a solution.
Show their search for a solution. Explain the criteria for a perfect product or service and other solutions they considered but rejected. Describe the solution you provided, including what it is, how it works, and why your customer or client chose you over the competition.
Outline the specific results and benefits the client achieved by implementing your solution. Beyond these steps of how to write a case study, keep in mind that most case studies range from to words, giving them the credibility of a white paper and the speed of a blog post.
Case Study Interview Questions Even when you have an outline in front of you, knowing what questions to ask during an interview can sometimes be tough, especially if interviewing makes you nervous. Consider these interview questions from SmartBug Media Inbound Marketing Blog, or tweak the following questions to fit your situation and help you uncover the best information and great quotes for your case history.
Questions about the Problem step 1: What challenges in your business or industry influenced you to look for a solution? If so, how did your needs change? Questions about the Search for a Solution step 2: What criteria did you have in mind for a solution? How did you search for a solution to your problem?
Tell me about some solutions you considered but rejected. Questions about Your Solution step 3: Why did you choose our firm over our competitors? Did you encounter any challenges implementing our solution, and how did you surmount them?
Questions about Results and Benefits step 4: What benefits have you experienced from working with us? What specific results have you seen from implementing our solution? What business processes does our solution enhance?
Does it save you time or money?
Tips on Writing a Case Study A proven outline of how to write a case study and tried-and-true case study interview questions go a long way towards the power of a great success story, but there are a couple other things you can do to make the most of this soft-sell opportunity.
One of the best things you can do is keep an open mind. Make sure everyone involved in the interview knows you want candid, honest feedback.
Use at least two methods of recording the interview, such as handwritten notes and a tape recorder. Try to collect at least two or three quotes per person you interview, and be prepared to interview more than one person to get the full story. Finally, consider sending your questions to the interviewees a couple days before the interview.
This gives them time to find specific data you ask for and consider the best responses.Customer Service Standards Exposed in 3 Mini Case Studies Recently my company, newBrandAnalytics, put out a report saying that according to hundreds of thousands of customer social media reviews, service matters most in hotels.
Case Study Interview Examples: Questions and Answers You will need to prepare for an interview where case study questions will be asked.
While preparation is required for every job interview, extra time is required to adequately prepare for case study .
Customer Service Case Studies. How Customer Service & Relentless Support Increased One Company’s Profitability By 40% Download the Case Study. How Customer Service Helped One Shopping Center Stand Out Against The Competition Marketing a Shopping Center is a challenge at the best of times.
to stand out.
Case Study A rapidly growing candy manufacturer felt they had a solid understanding of the service levels required by their customers.
They wanted to perform a customer survey to confirm the needs of their customers, and more importantly, to determine how their service performance compared to .
Case Study – A Night Out Trainer Guidelines There are many ways in which the ‘A Night Out’ case study can be used. Perhaps it is most Inconsistent service confuses the customer and leads to a breakdown in trust.
Risk factor – building on this point regarding inconsistency. In this article, I will study this specific case and try to highlight what would have been the correct behavior, how this company could have saved a customer without necessarily spending money.
Lufthansa and the inexistent customer service.